24 January-6 February: Discovery, resources and host foundations

CaseCrest

This fortnight broadened the platform and sharpened the go-to-market motion. The product moved from a competition engine toward a wider opportunity hub, while outreach across Australia and New Zealand became more deliberate.

Product

• Added the email notification pipeline and supporting admin/mailer infrastructure.
• Expanded profile fields and onboarding to capture more useful student and host context.
• Launched a resources library and expanded public discovery pages.
• Added host/org hub concepts, leaderboards and calendar tooling.
• Added autosave and improved form UX across key flows.
• Built registration questions, submission requirements, admin registration improvements, saved/registered pages and notification updates.
• Launched host waitlist capture and refined host-facing onboarding/messaging.
• Continued admin flow refinements so hosts could set up competitions more consistently.

GTM and validation

Outreach focused on university societies across Australia and New Zealand, with strong early response from hosts. User interviews continued to shape product priorities, and the enterprise/sponsorship angle became more defined as a possible monetisation path.

Marketing was still behind where it needed to be, but the plan became clearer: publish useful content, turn guides into social posts, and show outcomes rather than just product features.

Next

The next block is launch and scale: public campaign work, O-Week conversations, more host onboarding and a stronger operating rhythm across product and GTM.