7-20 February: Launch week, O-Week and team formation

CaseCrest

This fortnight was a major inflection point. CaseCrest launched more publicly, O-Week created direct access to societies and new contributors began helping across growth, marketing, user testing and community.

Product

• Expanded host-side operational controls for more dynamic competition management.
• Improved reliability around time-based notifications and delivery flows.
• Broadened discovery and growth surfaces to support top-of-funnel momentum.
• Added external-facing product pages for enterprise and partnership conversations.
• Scaled the resources/content base and improved public search visibility foundations.
• Launched campaign capture flows to support community engagement.
• Rebuilt large parts of the competition registration flow.
• Improved admin workflows, image handling, team operations, auth, onboarding, profiles, public pages and sitemap/URL cleanup.

GTM and validation

The O-Week push validated that direct society conversations could work at scale. CaseCrest was no longer just a product demo; it was becoming a clearer pitch to societies, students and potential partners.

The operating model also changed. Instead of every function being founder-led, the work started splitting into lanes: product, content, user testing, outreach, onboarding and community.

Next

The next priority is turning warm conversations into hosted competitions while keeping product quality high enough that hosts can trust the platform.